Content marketing solutions as dynamic as you are
As a content marketer, you wear many hats. You could be tasked with planning a marketing strategy, curating content, editing or refreshing old content, and pivoting on a dime for the sake of brand awareness and audience building, all in the span of an hour! If you use the term “KPIs” more than 5 times a day, you’re going to love our content marketing solutions.
Why do content marketers choose Issuu?
Our content marketing solutions are specifically designed with your marketing team in mind. We can help you create jaw-dropping pitch decks, publish whitepapers, craft visual creatives, and of course, get your product in front of the eyes that matter most to your brand.
Issuu is the all-in-one platform that takes the guesswork out of creating a streamlined workflow, so you can focus on doing what you do best; creating engaging content!
Specific solutions for content marketers:
An eBook can be a lead-generation powerhouse. It’s the perfect piece of content collateral to exchange for email signups and other opt-ins. eBooks are convenient; your brand's publication is easily shared and read on any device. As a piece of long-form content, an eBook is the perfect place for a true deep dive on any subject.
We make it easy for you to showcase your product or service at a glance in a compelling way. You can edit and update as often as you need, and our digital brochures are compatible with Adobe InDesign, so you can incorporate Issuu into your existing workflow. The ability to continuously update will save your team time and allow you to keep your content accurate and up-to-date.
This feature takes your static document and turns it into an immersive experience that reads like a book, complete with flippable pages. The Article Stories feature allows you to take individual parts of your flipbook and share them as a separate mobile-optimized article tailored to your target audience. You can track clicks, impressions, and read time to monitor the performance of your marketing strategy and adjust in real-time.
Create a lead-gen magnet in the form of a digital booklet with ease. A digital booklet is perfect for when you have more to say than a brochure would allow. With a booklet, not only are you able to generate more leads, but you can generate a revenue stream from sales and subscriptions. We make it simple to publish, promote, and even sell your booklet.
Issuu’s flipbook format is ideally suited for creating a dynamic newsletter that goes beyond a static reading experience. Flipbooks work well as content for a newsletter, but they’re also ideal as collateral to drive newsletter signups. Your newsletter is a helpful tool to keep everyone up-to-date and to help you stay top of mind with readers regularly.
Generate leads and elevate your brand
Create content and incorporate your highest-performing visual assets to drive valuable traffic into your funnel. Build effective campaigns around your more comprehensive content like whitepapers or create fun GIF previews of your flipbook for your social ads and lead forms.
Content marketing solutions from curation to integration
Issuu’s creative marketing solutions are designed for you to leverage your assets across multiple channels with ease. Enable features like Fullscreen sharing to display your content with a distraction-free background. Add links directing readers to your website or other content assets, or even embed eye-catching videos that tell a story and inspire viewers.
Level up your long-form content with videos and more
White papers, reports, and case studies no longer have to be static and text-heavy. With Issuu’s content marketing solutions, you can turn even the most technical B2B content into a dynamic, multimedia experience. Add videos, links, and images to enhance the reading experience and go beyond the typical written content asset.
Content Marketers: FAQs
Content marketing makes it possible to create brand awareness, attract audiences, develop buyer personas, establish a reputation, and increase conversions. Content is the most important aspect of your marketing strategy because marketing itself could hardly exist without content in the first place.
When you create with Issuu, shareability and distribution are baked into your publications. Import your content and create everything from flipbook pamphlets to animated GIFs that can be shared with your audience. Share your content via email and all your social channels, and embed it to your website with just a few clicks.
There's more than one way to generate valuable leads for your brand and Issuu has what it takes to get you there. Utilize features like Article Stories to share compelling excerpts from your long-form content that intrigue the reader. Make sure you embed links in your flipbook to direct the viewer to your desired URL.
Turn your static PDF into a comprehensive marketing asset by adding videos, links, and immersing the reader with the Fullscreen feature. Turn your flipbook into an animated GIF to give your audience a preview of what’s inside. We make it simple to go from static to magic!
“Issuu is a great way to make the work I do for my customers more valuable. InAt the beginning, it was mostly about giving them the possibility to create digitalized versions of their printed material. Now, I also embed videos in the publications which gives the content more value."